a lead magnet is a small, high-value free resource you trade for an email address. The point isn’t “free stuff” — it’s solving one real problem fast so that people trust you enough to enter your funnel. Below is a straight, actionable workflow you can follow today plus copy templates you can paste into your landing page and emails.
Step 1 — Pick one audience and one problem
Keep it laser focused. Example persona:
“Busy café owner in Bogo City who needs more weekday lunch customers.”
One sentence problem statement = “I help ___ do ___ faster/cheaper/better.”
Write that sentence before you create anything.
Step 2 — Choose the right format (fast → high value)
Pick the best format for the problem and audience. Short formats convert better for busy people.
Checklist / Cheatsheet — quick wins (high convert).
Template / Swipe file — tangible, plug-and-play (very high perceived value).
Mini-email course (3 days) — builds trust via content drip.
PDF guide (5–10 pages) — good for complex topics.
Quiz / Assessment — great for segmentation.
Webinar / Workshop replay — higher perceived value but heavier to produce.
Quick rule: if your audience is busy, make it a checklist, template, or 1-page guide.
Step 3 — Promise one clear result
Your headline/promise must answer: What will they get and how fast?
Examples:
“5-Point Instagram Caption Template to Fill a Week of Posts in 20 Minutes”
“Quick Menu Pricing Checklist: Increase Average Order by ₱30”
Make it specific and outcome-focused.
Step 4 — Create the content (fast + useful)
Outline first — 3–7 bite-size sections. Avoid fluff.
Checklist production tips:
Use short bullets, clear steps, and one example.
Provide a downloadable file (.pdf, .docx) + a text preview on the thank-you page.
Design tips:Use clear headings, 1–2 colors of brand palette, readable fonts.
Add a small real photo or mockup of the checklist on the landing page.
Files to prepare: lead magnet file, 1-line summary, 3 benefit bullets, 1 image for social.
Step 5 — Craft the landing page & opt-in copy (simple converts)
Landing page sections (order matters):
Headline — single benefit.
Subheadline — clarifies the promise + short timeframe.
3 bullet benefits — what they’ll get.
Image / mockup — visual proof.
Opt-in form — name (optional) + email. Keep it 1–2 fields.
Social proof — short testimonial or number.
Privacy reassurance — “We won’t spam.”
Thank-you page — deliver file + CTA to follow on social or book a call.
Headline formulas (swap words):
“How to [BIG RESULT] without [OBSTACLE]”
“[X] Templates That Help [AUDIENCE] Do [RESULT] in [TIMEFRAME]”
Examples:“Get 10 Social Caption Templates That Fill a Week of Posts in 20 Minutes”
“Free Menu Pricing Checklist to Increase Your Average Order This Month”
One-line landing page template (copy-paste)
Headline: “Get [result] in [timeframe] — Free”
Subheadline: “A simple [format] that helps [audience] [result] without [obstacle].”
Bullets: “✔︎ [Benefit 1] ✔︎ [Benefit 2] ✔︎ [Benefit 3]”
CTA button: “Send me the [magnet name]”
Privacy note: “We’ll only send useful tips. Unsubscribe anytime.”
Step 6 — Delivery + welcome email sequence (3 emails)
Immediate delivery: send file in the confirmation email and link on thank-you page. Then send a 3-email welcome sequence to build trust and nudge to the next step.
Email 1 — The Delivery (sent immediately)
Subject: Here’s your [magnet name] — download inside
Preview: “Start [result] in 5 minutes.”
Body (short): Thank → link to download → 1 quick tip for using it → CTA to reply with questions.
Email 2 — Quick win + value (24 hours later)
Subject: 1 quick tip to get faster results with [magnet]
Preview: “A small tweak that makes it worth more.”
Body: Share a simple example/case of someone using it → actionable step → CTA (try it and reply).
Email 3 — Nudge toward next step (48–72 hours later)
Subject: Ready to turn this into real results?
Preview: “Want help implementing this?”
Body: Short recap → offer (mini paid service, audit, or free call) → CTA to book/contact.
(Keep emails personal, short, and useful; subject lines should be tested.)
Step 7 — Promotion plan (where leads come from)
Organic social: 1-minute video + link in bio + swipe captions.
Instagram/Facebook stories with link sticker (or Linktree).
Content upgrade: embed as a downloadable file inside a related blog post.
Partnerships: ask 1–2 complementary local businesses to share.
Paid ads: simple lead-ad to landing page or FB lead form if budgeted.
Events: collect emails in person, give the magnet as post-event follow up.
Social caption example (short):
Want faster [result]? Download our free [magnet name] — link in bio. Use it today and tag us when you try it. 👀
Step 8 — Measure, learn, iterate
Track these KPIs:
Landing page conversion rate (visitors → signups)
Email open rate and CTA click rate
Lead quality: how many convert to a sale or call
Cost per lead (if using ads)
Quick benchmarks (aim for): content upgrades and checklist opt-ins often convert 15–40%; full landing pages often 5–20% depending on traffic quality. Use your own baseline and improve with A/B tests (different headline, CTA, image).
Bonus — Copy & templates you can paste
3 headline ideas (swap words)
“Free [Format]: [Promise] in [Timeframe]”
“The [X]-Step [Tool] Every [Audience] Needs to [Result]”
“Stop wasting time on [problem]. Use this [format] instead.”
Opt-in form copy (short)
Label: “Get the [magnet name]”
Button: “Send me my checklist” / “Send the free guide” / “Get access”
3 quick social captions
“Running out of caption ideas? Grab our 10-caption swipe file — link in bio. Use one today and tell us which one worked! 👇”
“Local café owners — this 1-page menu pricing checklist helped a client increase average order. Download free: [link]”
“Free mini-course: 3 emails, 3 simple steps to post consistently. Sign up — link in bio.”
1-page launch checklist
Audience + problem sentence written
Choose format & title
Create magnet file + image mockup
Build landing page + opt-in form
Setup immediate delivery email
Create 3-email welcome sequence
Publish social assets + schedule posts
Measure first 100 signups → tweak headline or CTA
Final note — common mistakes to avoid
Trying to teach everything (keep it narrow).
Asking for too much info on the form (1 field = higher conversion).
Waiting too long to follow up (send value within 24 hours).
No comments:
Post a Comment